![]() You may notice that Style group purchase more frequently online ( online_trans) but the expense ( online_exp) is not higher. They are very likely to be digital natives and prefer online shopping. Style: They are young people with average age 24. More than half of them don’t own a house (0.66). The percentages of male and female are similar. They are not way different with Conspicuous regarding age. It is the only group that is less likely to buy online. They are less likely to purchase online ( store_trans = 6 while online_trans = 3). ![]() Price: They are older people with average age 60. 1/3 of them are female, and 2/3 are male. It is a group of middle-age wealthy people. There is a lot of information you can extract from those simple averages.Ĭonspicuous: average age is about 40.
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